+ Plurality 

Dates: 2-5 February 2021

RMIT University | Melbourne | Australia 


Service Design and Innovation conference (ServDes.) is the premier international research conference for exchanging knowledge within service design and service innovation studies aimed at both academics and industry practitioners.

As the field of service design matures, questions of the impact of its practices, including a robust evaluation of its methodological gaps, potentials, limitations and claims, become necessary. Being held for the first time outside Europe and in the Asia-Pacific and offering a hybrid on-line and on-site participation, ServDes.2020 invites you to focus and reflect on the tensions and paradoxes of undertaking service design in contexts of plurality – cultural, economic, historical and environmental – in ways that privilege difference and diversity. 

We invite participation from you – practitioners and researchers from the Asia-Pacific region and beyond – to share your insights and what you see as critical learnings for ‘service design’, ‘co-design’ or ‘social innovation’ in your areas of work by allowing plurality in these definitions. 

Keynote: Articulatory, Respectful Service Design

Prof. Norman Sheehan, a Wiradjuri man, and Dr. Tristan Schultz, a Gamilaraay man, will engage in a dialogue about the role of Indigenous Knowledge as articulatory, respectful service design.

Throughout the conference a participatory engagement, “Patterning Place” will invite you to carry and engage with cards featuring questions on social and political patterns.

Read more about the keynote here 

We are honoured to have the Welcome to Country given by Parbin-ata Carolyn Briggs AM, who is also RMIT’s resident Indigenous Boon Wurrung Elder. 

Welcome to Country







Hosted by the School of Design | RMIT University | Melbourne Australia 

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nations on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present.

RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia and around the world where we conduct our business.