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ServDes2020

2–5 February 2021

RMIT UNIVERSITY, MELBOURNE AUSTRALIA

Short Paper

Do they (know they) need a service designer? An investigation of service design capabilities through the lens of the market.

06:15PM

07:00PM
Presenting Author(s): Drude Emilie Holm Ehn, Amalia de Götzen, Luca Simeone, Nicola Morelli
04 February 2021
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Freshly graduated service designers are often struggling to align with the expectations that companies have when they are looking for a service designer. The understanding of what service design is, which capabilities a service designer has and how these capabilities can create value for the company can be very different, making it difficult for the inexperienced job seeker to even find the right job offer. In this paper, we investigate if there is a more general misalignment between academia and the market in the definition of service design capabilities, by analysing a consistent pool of job offers in the area of service design.

Europe (CET): 4th February 2021 8:15 am to 9:00 am

US (EST): 4th February 2021 2:15 am to 3:00 am

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Drude Emilie Holm Ehn
Drude Emilie Holm Ehn
Aalborg University, Denmark

Drude Emilie Holm Ehn is an industrial PhD fellow and works to bridge architectural planning practices with the research fields of Service Systems Design and Co-Design. With a background in Service Systems Design and Social work, she is particularly interested in the democratic principles that shape our cities and how these can be strengthened. Sitting in both Gehl Architect’s Innovation Team and at the Service Design Lab at Aalborg University, her PhD project builds on Gehl’s methods of studying public life and experiments with systematizing and enhancing stakeholder (especially citizen) participation in projects.

Amalia de Götzen
Amalia de Götzen
Aalborg University, Denmark

Amalia de Götzen is associate professor at Aalborg University in Copenhagen where she coordinates the Master in Service Systems Design. Her research activity focuses on Digital Social Innovation and in particular on the intersection between Interaction Design and Service Design. She is interested in tools and methods that bridge the analog and digital world of services. She participated to several european projects as investigator and work package leader.

Luca Simone
Luca Simone
Aalborg University, Denmark

I work as a researcher, educator and professional consultant across interaction and service design, design management and innovation management – with a particular interest in critical and strategic thinking. I have conducted research and teaching activities at various universities (Harvard, MIT, Aalborg University, Polytechnic University of Milan, Malmö University and University of the Arts London), (co)authoring and (co)editing some 60 publications. I have founded and managed successful companies and award-winning design firms operating in more than 30 countries and with commercial hubs in Milan, Singapore, Toronto and Doha (key Clients include Procter & Gamble, Unilever, Dior, Sony). I also help private and public organizations (e.g. the European Commission and the German Federal Ministry of Education and Research) to define strategies, policies, and funding schemes to foster innovation.

I am currently affiliated with Aalborg University in Denmark.

Nicola Morelli
Nicola Morelli
Aalborg University, Denmark

Nicola Morelli (BArch, PhD) is Professor at the Department of Architecture, Design and Media Technology (AD:MT) at Aalborg University. He has been among the funders of the Master in Service Systems Design at Aalborg University. He has been teaching at Politecnico di Milano, RMIT University, Melbourne, HEAD, Geneve and ITU Instanbul. He is also participating as project manager, local coordinator or Work Package leader to other international projects, including My Neighborhood, Ludinno, Life 2.0, Open4Citizens, Designscapes, MUV and T-Factor. Nicola Morelli’s research focuses on user participation, social innovation and co-production, methodological aspects and design for policy. In the past few years he has been working on service design projects in the public sectors. His activity in European projects made it possible for him to collaborate with several private companies, academic and research institutions in other countries, such as Spain, Portugal, Italy, The Netherland, UK, Finland and Germany.